4 golden rules to land and sign major accounts, with Dominique Seguin, Kestio LIVE
Let’s talk business: for his second Partech Shake and Learn, Dominique Seguin, DGA Business Development and Partnerships at Kestio LIVE, will spill the tea on how to land major accounts.
Many business developers do not know how to sign them: they often waste a lot of time producing slides and demos, without really being able to identify the key business goals and convince the right people. This result-oriented workshop aims at helping business developers to engage better with their interlocutors. Dominique Seguin will review for you the 4 golden rules of strategic selling, using concrete examples.
He will address, among others, the following questions:
- What is a complex sale?
- How can you learn to not consume too many resources every time you want to target and retain a large account?
- When should the GO / NO GO be given?
- How can you maximize your chances during the proposal?
About the speaker:
After more than 12 years in B2B business functions in large corporate groups, Dominique Seguin took the Sales Direction of DHL Express in 2010 before joining KESTIO in 2013 to take charge of the Development Department. He is also currently leading the Commercial Management module of the MS Entreprendre of ESCP, as well as being a consultant in the Bpifrance Accelerator and CCI IDF.
For more information, click here.
Please arrive at 9:20 am, as the event will start at 9:30 am sharp.