Constructing and bringing your brand to life, with FABERNOVEL
“Branding is useless, my product is revolutionary” or “I do B2B, so branding is not really my priority”.
But what actually is a brand? What is the reality behind that overhyped word that you hear so much about?
Beyond stereotypes, learn how to translate your value proposition into a brand message with FABERNOVEL, and finally learn how to move your customers to tears (even for a connected toothpaste).
The presentation will be led by Maryem Triqui & Simon Allain, who are passionate about creative and brand strategy. They will share methodological advice and inspirations via concrete examples to help you understand branding, and master the strategy behind it.
Who is it for?
For all those who wish to know
- What a brand is
- What the purpose of a branding strategy is
- How to create a brand, define your message, choose your logo, give it a personality.
- And finally how to move from theory to practice, from branding to subway poster (chatbot, social content, sandwich man, etc.)
Become an expert in branding ! ;)
Please arrive at 9:20 am, as the workshop will start at 9:30 sharp.