Design a killer PR strategy with Maddyness, Trainline & Stories Out
A mindblowing panel bringing together a press agency, a tech journalist and a tech scaleup!
Whether you are a startup or a scaleup, Press Relations will always be of paramount importance in your entrepreneurial adventure.
Articles, interviews, forums, presence at events… How do you choose between these options, how do you engage with the communication world when you start?
Anne de Forsan, Founder & CEO of Stories Out, Delphine Margot, PR and Public Affairs Manager at Trainline and Géraldine Russell, Journalist at Maddyness, will share their best PR practices. Isabelle Tresson, Comms & Marketing Coordinator at Partech, will co-chair the panel with Anne de Forsan.
When should you communicate? Do you always have to communicate about your fundraising? How do you select engaging content? How can you adapt your PR strategy in a media context characterised by startup bashing? Which events should you attend? How can you approach public affairs communication topics?
Anne, Delphine and Géraldine will answer all of your questions and share their experience on these topics. Between a news agency CEO, a journalist, a CMO that has experienced the growth of a company like Trainline, and a VC, you will have a 360° vision that will allow you to establish a killer PR strategy.
Please arrive by 9:20 am, as the event will start at 9:30 sharp.