Get involved in this brand-new Shake and Learn which will give you the keys to Lean methodology, known mostly from the Lean Startup and Lean Manufacturing concepts, incorporated into your marketing activities. Workshop will be led by Grzegorz Górzyński from Project:People, lean strategy agency, an expert on the topic.
You will be introduced to Lean Marketing philosophy, which will encourage participants to adopt the lean startup approach, providing you with everything you need to boost up marketing processes and outcomes.
The workshop will be outlined as follows:
- Firstly, some theory, giving you a clear overview of lean methodology and its usage in marketing,
- Followed by Lean Marketing in practice, allowing you to see exactly how you can apply its teachings in your businesses
- And finally, a Q&A session for your use cases
Grzegorz Górzyński, Lean Marketing Consultant and Strategist will run this session, drawing on experience gained from working in NGOs, corporations, startups, SMEs and agencies, providing him with a holistic approach to his outlook on marketing and business. Only in 2019 he took part or led 11 strategic processes. He has trained several hundred people in marketing, social media and validation of business ideas, having stood on the stage of, among others, Social Media Week Warsaw, BOSS Festival, PR Camp.
Join the meetup group to register for this talk.