The 3 key steps of e-commerce: CONVERT
The 3 key steps in e-commerce: whether you sell physical or digital goods, services or subscriptions, via a website or an app', success always requires to understand and optimize these 3 key steps:
- Attract: How to attract more customers, more leads; How to use the different channels available to maximize marketing investments? How to measure their effectiveness?
- Convert: How to turn a prospect into a customer, optimizing the customer experience on all your channels, and eliminating not only superfluous steps but also the smallest useless gestures that limit your customer conversion;
- Retain: How to transform a "one-time" customer into a "lifetime" customer, how to build customer loyalty from product/service delivery to customer service management, return management, claims, NPS measurement, etc.
This session will be dedicated to the step 2: CONVERT.
With Francis Barel, Head of Market Growth at PayPal et Gabriel Leroux, Head of Startup Growth at Braintree.
Register here and prepare your question beforehand to make the most of the event!
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