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Partech Shaker

Oct 19 9:30am - 10:30am Cloud 9 meetup Partech Shaker

The fundamental elements of a winning app strategy

Consumers now spend over two hours inside mobile apps every day - a figure that will continue to rise. As one of the most influential consumer touch points today, the mobile app offers businesses unprecedented insight into the behaviour and preferences of their customers. Tomorrow successful businesses will be those that understand the need to put mobile at the heart of their digital strategy.

Join App Annie as it walks you through an app strategy masterclass - an interactive workshop breaking down the fundamental elements of a winning app strategy. From landscape insight and competitor benchmarking, to how to acquire, engage and monetise new users, you will leave the session with a clear view on how to manage the full app marketing lifecycle.

M&A, Corporate, Marketing, Product, and Business Development use cases will be presented.

Speaker : Baptiste Carrère, Business Development Manager - South Europe & Africa

Baptiste Carrère is a member of the App Annie South Europe team helping companies to understand and appreciate the massive opportunities presented by the growing mobile app economy. Working with clients across many different verticals, he has built up a deep understanding of the various different challenges within the fiercely competitive mobile environment. Baptiste’s insight allows him to advise clients on the best approach in mobile and how each of their businesses can flourish by ultimately delivering a better customer experience through an app. His past roles in Consulting have also given him a great grounding in helping strategic partners establish successful revenue strategies and advising them how to develop sustainable business models across all platforms.

Register here and prepare your question beforehand to make the most of the event!

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