The fundamentals of Webmarketing: opportunities and risks for start-ups
Web Marketing is more and more important in the startup business strategy. Unlike in other forms of marketing, the web promotion gives some budget and storage reductions, compared to the printing of commercial brochures, TV or radio announcements, or a call center. It represents a quick and lucrative solution to enter different markets. But before that, we need to know the objectives that have to be achieved to avoid spending one’s budget without returns.
By participating in this workshop, Octavio BORDA from MINDAD Agency, will present you the Web Marketing fundamentals as well as risks and opportunities of a Web campaign.
Web Marketing vocabulary (CPC, CPA, CPM, CPL, Reach, Retargeting, …)
Overview of the different solutions in Web Marketing
Web Marketing and Social Media (Twitter, Facebook, Instagram, LinkedIn)
Web Marketing and Google (Search, GDN, GSP, YouTube)
Native Ad (Taboola and Outbrain)
How to analyse a Web Marketing report
About Mindad: International agency specialized in the Web Marketing development and implementation for startup and multinationals for 12 years. The society has now 16 agencies in the world. Mindad helps them to generate a quick and durable growth.
With Octavio Borda, Senior Business Manager, Ingimax
With an experience of 11 years in different companies, he is specialized in buying and selling web marketing campaigns, which allows him to apprehend with pragmatism the risks and tricks when negotiating or setting up web campaigns.
Register here and prepare your question beforehand to make the most of the event!
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