Workshop: How to conquer the US market with Loaded for Bears & Stringcan
Loaded for Bear and Stringcan will lead an engaging exploratory workshop on what it means to engage U.S. market at an emotional level. They will outline the keys to an effective brand, marketing and sales strategy in the US. Discover the emotional drivers for your brand and for your audience that are key to success in the U.S.!
This engaging workshop will be lead by Joel Halpern and Jason McDonald.
For the last 14 months Loaded for Bear have been working hand in hand with Stringcan helping create a US focused approach to branding for French companies.
About the speakers:
Joel is a Principal and Founder of the award winning international branding firm, Loaded. Through a unique and strategic approach to brand development, Joel has helped companies of all sizes and in all sectors capture their brand essence and tap into their ideal audience. His passion to bring these brands to life in meaningful and impactful ways. Recently, Loaded For Bear has been focused on helping European companies understand the importance of a well-crafted message and how to use this in daily communications. His branding expertise has lead him to speaking engagements that include Google and Yale University Graduate School.
Jason is General Director of Stringcan based in Paris. Jason and his international team of marketing, product design and sales experts work with French brands to go global. In 2016, Stringcan worked with more than 60 EU startups on their global marketing, sales and communication strategies. Beyond serving as Stringcan’s GD, Jason is an Executive Board Member of the American Chamber of Commerce, founder of NextGen, founder of Startups Calling, and Visiting Adjunct Professor of Innovation at Sciences Po Paris.
Register here and prepare your question beforehand to make the most of the event!
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