Residents Feb 17, 2015

The Partech Shaker offices are filling up! Back at the inauguration on 17 December last year, two-thirds of the space had already been taken by around twenty businesses. Since then, several more have seized the opportunity to work alongside other startups and big name companies in a dynamic setting in central Paris.

No sooner had Selectionnist moved into its choice office overlooking Rue Montmartre than a slew of post-it notes appeared on Partech Shaker windows to publicise its arrival. Founders Lara Rouyres and Tatiana Jama dreamed up Selectionnist to bridge the gap between print media and e-commerce. The app recognises over 10,000 products so fashion-lovers can ‘See it, Find it, Shop it’ – scan an item they like, such as makeup, shoes or clothing in a magazine and be redirected to a site where they can easily order it. Barely 30, the two co-founders already have some solid successes under their belts; their previous startup Dealissime was acquired by American company LivingSocial after just a year.

Another newcomer to the Shaker is Hotel Tonight. This booking app started life in San Francisco in 2010, enabling users to find last-minute cut-price hotel rooms (up to 7 days in advance) at prices as low as $7 a night! Now available in 28 countries and covering 15,000 establishments, the company has offices in Toronto, Sydney, and latterly Paris – with the Partech Shaker being chosen as its launch pad into France. Two factors underlie the pick: the Shaker offers just the international environment needed for this tourist industry player, but equally tempting might be the presence of algorithm specialists PriceMatch for optimising hotel revenue management.

Seevibes is another foreign startup that views a move into the Shaker as part of its European development plan. The Canadian specialist in audience measurement for TV shows on social networks enables advertisers, brands and media agencies like Havas and Netflix to harness real-time social data so they can select the shows their target market engages with most and thereby optimise media planning and brand content. Also a player in the audio-visual industry, new resident TVShow Time is a sort of TV social network where users can ‘subscribe’ to news about series, comment and share content with friends.

With all these startups operating in such different sectors, the Shaker is continually broadening the scope of its activities to provide residents and partners with ever-increasing opportunities for open innovation. The growing number of foreign businesses coming into the Shaker is a strong signal that it’s a great place for French startups to give their international development strategies a boost.